Privacy Policy

Welcome to the Racing Blue website (the Website) privacy policy. Racing Blue is committed to protecting and respecting your privacy.

This policy (together with our Website Terms of Use and Conditions) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998, the data controller is Racing Blue.

We will treat all your personal information as confidential (although we reserve the right to disclose this information in the circumstances set out below). We will keep it on a secure server and we will fully comply with all applicable UK Data Protection and consumer legislation from time to time in place.

Personal Identification Information

We may collect personally identification information from Users in a variety of ways, including, but not limited to, when you visit our site, register on the site, and when you make a purchase. Users may be asked for, as appropriate, name, email address, phone number, billing address, delivery address, credit card or other payment information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us.

Non Personal Information (eg.IP addresses)

We may also collect information about your computer and where you are on the internet (eg the URL you came from, IP address, domain types like and .com), operating system, your browser type, the country and telephone area code where your computer is located and the pages of our Website that were viewed during your visit. We may collect this information even if you do not order with us.

This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

Cookie Policy

For the same reason as above, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our Website and to deliver a better and more personalised service. They enable us to:

  • Estimate our audience size and usage pattern;
  • Store information about your preferences, and so allow us to customise the Website according to your individual interests;
  • Speed up your searches; and
  • Recognise you when you return to the Website.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use the Website. The “Help” menu of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Process and Storing your Information

The data that we collect from you is processed by staff who work either for us or for one of our service providers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services, such as delivery.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using secure sockets layer (SSL) technology.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses made of your Information

We use information held about you in the following ways:

  • Processing your orders;
  • For statistical or survey purposes to improve this Website and its services to you;
  • To serve website content and advertisements to you;
  • To administer this Website;
  • If you consent, to notify you of products or special offers that may be of interest to you;
  • To notify you about changes to our services.

Disclosure of your Information

We may disclose your personal information to one of the companies providing support services to facilitate any order you place with us.

You should be aware that if we are requested by the police, or any other regulatory or government authority investigating suspected illegal activities to provide your personal information and /or User Information, we may be required do so.

Your Rights

You have the right to ask us not to process your personal data for our marketing purposes (we will not provide such data to any third party for marketing). You can exercise your right to prevent such processing by checking or un-checking (as directed) certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at


The Website may, from time to time, contain hyperlinks to and from internet sites operated by other organisations. If you follow a hyperlink to any of these sites, please note that they will have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to such sites.

Changes to this Policy/Acceptance of Terms

We reserve the right to change this privacy policy from time to time by changing it on the Website. You acknowledge and agree that it is your responsibility to review this policy periodically and become aware of any modifications.

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

This privacy policy was last updated on 22nd October 2012.